Most people doing SEO realize that Google gets their directory information from DMOZ.org.
However, the editors at DMOZ sometimes do not create very compelling listings for your site. As a result, *when* you get indexed by Google you run the risk of having a dull search engine listing that does not entice users to click on your link.
Now you can tell Google to not use the titles and descriptions from the ODP — that’s Open Directory Project — listing. Add these meta tags to your pages:
<meta name=”robots” content=”NOODP”>
<meta name=”msnbot” content=”NOODP”>
<meta name=”googlebot” content=”NOODP”>
This tells both MSN and Google to NOT use the ODP titles and descriptions.